Marketing Techniques Episodes

Sept. 21, 2021

059: Is Your Marketing Stuffy, Stodgy and Old? with ALEYA HARRIS

Is your marketing stuck in the past? Are you still using conservative copy, stale sentences, and safe social media? Or, here's the better question... does your copy convert? Well if not, pull up a chair for Episode 59 of Mark...

Episode page
Sept. 12, 2021

058: Stop Being Overwhelmed with Your Social Media with TAMAY SHANNON

Let's face it...social media marketing can be overwhelming. But it doesn’t have to be. Ask Tamay Shannon, owner of W2S Marketing , who joins me for episode 58 of Marketing and Sales, Over Cocktails. She has helped small busin...

Episode page
June 25, 2021

053: Is Your Content Organically Certified? with MANDY McEWEN

Still think you need to pay for ads to get exposure or engagement? Still think the way to build your brand is through Google clicks or Facebook advertising? Well pull up a chair and have a listen to episode #53 …

Episode page
May 21, 2021

049: Do You Need a Marriage Counselor for Your Sales & Marketing? w/G…

When surveyed by Hubspot a few years ago, over 1000 people said that they trust their barista more than they trust a sales person, or a marketing ad or company. Think about that for a second...so what's the problem here? …

Episode page
April 16, 2021

046: Can Sales and Marketing REALLY Work Together? with SHERRI SCHWAR…

Straddling both sides of the sales and marketing worlds, the Senior Director of Marketing for First Orion (a company change since the podcast was first recorded), Sherri Schwartz took her experience as the number one sales re...

Episode page
Jan. 20, 2021

034: Did You Know That Social Media is NOT About Your Business? w/Sha…

How much fun can two people have in one interview? Well find out here as the “the Social Media Sherpa" herself, Shaily Hakimian digs in and let's lose (with a few shots of tequila to help along the way) as …

Episode page
Jan. 13, 2021

033: It's NOT About the MOST Leads, It's About the BEST Leads. w/Chri…

Why is your sales team closing just 28%? If you ask the marketing department, it's because they don't know how to close. If you ask sales, they will tell you the leads suck. The truth? The blame really lands at …

Episode page
Dec. 2, 2020

028: All Your Social Media Hacks in One Podcast (plus some website st…

Did you know that average person swipes on their phone screen enough times every day to equal the height of the Statue of Liberty? Did you also know that the average life-span of a single post is less than an …

Episode page
Nov. 4, 2020

024: How To Keep Your Content Fresh, and Other Great Marketing Hacks,…

"Headless Body Found in Topless Bar!" You kept reading didn't you? Well if you liked that, you'll love my latest episode of Marketing and Sales, Over Cocktails , as I interview long-time marketing guru and agency expert, LORR...

Episode page
Oct. 20, 2020

022: Are your Social Media Marketing Efforts Authentic, or Salesy? wi…

Are your marketing efforts authentic? Or do they come across as salesy? Do you sound like everyone else? Or are you original? Tune in to my latest podcast with marketing agency owner and small business entrepreneur, Kelli Max...

Episode page
Sept. 24, 2020

018: Do You Use Stories in Your Social Media? with Amy Blaschka

The polished marketing messages of yesteryear just don’t cut it on social media anymore. Consumers want real, honest, and vulnerable messages from the thought leaders, experts, and influencers they follow. That's where social...

Episode page
Aug. 12, 2020

10: Stop Flushing Your Marketing Budget Down the Toilet - with Steve …

Hailed as the funniest marketing book out there, Steve Brown’s The Golden Toilet: Stop Flushing Your Marketing Budget Into Your Website and Build a System That Grows Your Business is a call to return to marketing basics. With...

Episode page
July 22, 2020

006: Competing For Your Audiences' Attention has Never Been Harder - …

"The Value of Our Message Is Not Based On What We Say, But Rather What Our Audience Does Once We're Done Saying It." So says Neil Gordon, the exceptionally talented communications expert who says in his bio: "Helping authors,...

Episode page
July 15, 2020

005: The FIVE Biggest Mistakes You Make on Your Website, and How to F…

Day in and day out, Sam Moss, co-owner of 1ClickAgency.com, sees FIVE critical mistakes being made on websites, over and over. Listen to his interview with Allan Langer on what you need to do to see if you are not …

Episode page
June 29, 2020

004: Become a LinkedIn Video Ninja - with Alex B. Sheridan

Are you ready to get out of your comfort zone and stretch your LinkedIn marketing skills by including video to your content repertoire? Well, look no further as LinkedIn guru and video specialist, Alex B. Sheridan helps peopl...

Episode page